Fresh Stylists Speak Out on American Wave


Walk into Fresh Salon, and you’re going to see something new, something exciting, and a product that our stylists are calling revolutionary! It’s ARROJO’S American Wave line. And because it’s developed by ARROJO, it’s setting a new gold standard. The line is specially formulated for the care and styling of textured hair. The ingredients are clean and green and the fragrances are fresh.



Here’s what our stylists are saying:



“I like it because there is a product for pretty much every texture!  You can enhance a wave, smooth out a wave, add body, add moisture… the list goes on, said stylist Emily Hamilton.


Nikki Prendergast says: “The co-cleanse is awesome!! It helps remove excess oil from the scalp, but helps retain moisture through the ends.”


Jen Busch is a fan: “I am obsessed with the American Wave line!  I love it because it is ultra-hydrating. It makes so many textures feel amazing and soft without feeling greasy.  Whether your hair is curly or just in need of moisture, this line is perfect and smells incredible!




Fresh Stylists Speak Out on American Wave

Hit The Waves

It’s time to get that surfer-chic look that we all crave as summer finally rolls in.  The look that’s making headlines is effortless and undone.  With the right products, anyone can have beach waves.  Whether your hair is straight, curly, wavy or relaxed, take note and jump in to the summer’s must have style.

Using ARROJO’s Wave Mist and a few styling tips, you can get this gorgeous texture.  Wave Mist is made with Sea Salt and Sea Kelp and creates a loose, sexy, playful look.  It’s great for creating lasting body and bounce.

To get the lived in look, spritz Wave Mist into towel-dried hair and then:

• Blow it dry and use your hands.  The result is amazing body and loose waves.

• Use a diffuser and create a ton of waves and plenty of curl.

• Air-dry and scrunch, for the most natural-looking waves.


Going out at the end of the day and want to recreate an effortless look?  Wave Mist is perfect to reactivate your waves and curls.  Just mist it lightly into your hair and then tousle with your hands.   You’ll have a gorgeous beach texture that screams “I’m ready for summer!”

Hit The Waves

Not So Perfect!

Not So Perfect!

That’s the look as we head into the carefree days of summer.  And FRESH Salon is the ONLY CHARLOTTE SALON to offer the most exciting way to achieve summer’s hottest trend:  THE AMERICAN WAVE

Developed by stylist Nick Arrojo, the American Wave uses soft tools that reduce the stress on hair, and a system that ensures the textures are always contemporary, fashionable and wearable.  This is NOT YOUR MOM’S PERM!

“American Wave is a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement for those that want to make the graceful elegance and individuality of texture a part of  their hairstyle and identity,” said Arrojo.

Here’s the great part.  Clients with all hair types can get the American Wave.  It lasts up to 3 months.

Remember, Nick Arrojo helps train the stylists at FRESH, through on site classes, and during regular visits to his NYC based salon.  We also are the only salon in Charlotte to carry his products, which we think are the best!

Want to learn more about the American Wave and how it could work for you?  Book an appointment for a consultation.   We want to talk to you about how the AMERICAN WAVE can take your hair beyond straight this summer!

Not So Perfect!