Jason Vittorio is a Brand Builder

Fresh Salon logo



And since opening FRESH, Jason has created the brand that clients throughout the Charlotte region have come to love!

With a degree in Graphic Design, Jason has always excelled in the visual arts, and the ability to develop interesting story lines through photography.

“I enjoy the creative process; coming up with the look, style and approach we’ll take on the shoot,” he says.

When you scroll through the FRESH website and look at pictures of our stylist work, you can bet that Jason was the visionary behind the shoot.

“Without a doubt, I definitely prefer the artistic side. I don’t shoot many family portraits or weddings, instead I focus on fashion, editorial and of course hair photography,” he said.

Jason finds inspiration from ARROJO, Fresh Salon’s exclusive product line.

Jason & Julia Vittorio with Nick Arrojo

“ARROJO has given us exposure to the NYC fashion world and beyond,” he says. Because of this partnership, we have the tools and techniques to achieve breaking trends.”



He loves the FRESH environment: our bright, open salon, but maintains that the biggest selling point to the salon is our experienced and friendly staff.



“Our stylists are always learning, attending classes and keeping up with the most current trends.”

Want to see more of Jason and our FRESH stylist at work? Click https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fafreshsalon%2Fvideos%2F447677812343%2F&show_text=0&width=560“>here for a behind the scenes look at one of our inspiring photo shoots.

Jason Vittorio is a Brand Builder

Featured Colorist: Jen Spil


Jen Spil describes hair tones like fine food at a trendy restaurant. Soft beige apricot, champagne blonde and mauve chocolates are among her favorites.


For Jen, color is art, and art has always been her passion. She began her first creative career as a manager at a pottery painting studio, and was so good at it, customers commissioned her work. It’s here that Jen began playing with color combinations, creating pieces that “made people smile.”




Jen credits her father for influencing her to go to hair school. “He always encouraged me to do something I loved and something that made other people happy as well,” she said.  Jen enrolled in the AVEDA Institute and has been “in love” with her career path ever since.



For Jen, who is also a Fresh Salon educator, the great days are those where she is teaching. “I love seeing all the pieces come together as they realize the endless possibilities,” she said. She enjoys mixing and matching trends and creating something unique for each client. Her other passion is getting brides ready for their big day. Jen is great at up dos and loves the challenge. She also enjoys getting clients ready for proms and holiday parties. “I love creating beautiful, long- lasting styles for a client’s special event.”



And while her FRESH family has always meant the world to Jen, she now has a deeper appreciation for the stylists and colorists who work alongside her. In April of this year, Jen and her husband Ellis, had their first child. Their son, Ezra, is the light of their life. But like so many moms, Jen worried how she would do when she returned to work after maternity leave. “My Fresh family welcomed me back with open arms and lots of hugs. My clients were also supportive and kind.” She realizes now that with the help of her husband and her support system at Fresh, she can make this next transition. “I feel so confident in the knowledge and skill that I’ve obtained over the last nine years. I’m excited for the new challenges that are in front of me.”



Featured Colorist: Jen Spil

Fresh Salon’s Top Five List



Get ready for the Fresh Salon Top Five! Every season we will tell you the five items we think everyone should have in their beauty arsenal! This time, it’s all ARROJO, with everything from how to save your color to defrizzing your locks. Check it out!






Volume Foam: This is a great lightweight and volumizing product that will lift, thicken and support all hair types. A great staple, Volume Foam is especially good for long hair.







Protective Thickening Lotion: Want your hair to look thicker? This lotion actually thickens the hair shaft. It also protects from blow-drying and heat-tool styling. Guard your hair against breakage with this ARROJO must have!











Color Save Shampoo: ARROJO Color Save shampoo will help you get the most out of your color treatment. It will lock in vibrancy, preserve shine and make color last longer.








ReFINISH Dry Shampoo: ReFINISH will clean hair without water by absorbing excess oils. Sound too good to be true? Try it and see for yourself. In addition, ReFINISH also creates texture and volume and protects hair from damage caused by daily cleaning.









Defrizz Serum: Tired of frizz causing a bad hair day? Try Defrizz Serum. It will eliminate frizz, control those bothersome fly-aways and ease excess volume. Get your hair under control with Defrizz Serum!



Fresh Salon’s Top Five List

Color Trends



Back to school. Back to work. Back to routines. It’s almost that time. But as you say goodbye to summer, it’s time to think about that new style you’ll embrace this fall.

We’re seeing plenty of cool trends in hair color. And while you may be tempted to keep your color routine, there are new ways to approach color in the fall of 2016.



Take Color to a new depth: Richer and deeper. That’s the trend we know as Raven Black.   Stars like Selena Gomez and Kendall Jenner have embraced it and rocked it! The look is rich and dramatic.



Creamy Blonde: Think Kirsten Dunst. This beautiful look will get you from summer to fall with the hue you love. Less platinum, creamy blonde is soft and natural looking.




Opposites Attract: Mix it up. In the fall, try dark roots and light hair. It’s an edgy look embraced by Chrissy Teigen and Michelle Williams. Perfect with dramatic lips and eyes, this combo will make a statement.



Color Trends

Pinterest Problems

The Problems with Pinning!


It rolls off our tongues. “I saw it on Pinterest.” And while the pictures, pins and people delight all of us, the truth is, Pinterest is just one way to pick your next style.

Yes, Pinterest is the “go to” for ideas. But it can’t replace a consult with a stylist.

Remember, some of what you see on pinterest is photo shopped. The pictures can be enhanced and changed. That beautiful creamy blonde, may be blue in another picture, and auburn in yet another.

At the end of the day, nothing beats a face-to-face consultation with a Fresh Salon Stylist. We love to see the pictures that show the styles you love, but by actually looking at your hair, and talking to you, we can tell you how realistic it is for you to get the same look. And more importantly, we can keep it real by telling you honestly what you’ll need to do to keep it up and what it will cost to maintain that coveted new style and color.

So come in. Bring your phone. Show us what you’ve pinned. But let’s talk too!

Pinterest Problems

Sun Bun

Think of the newest trend in color as Tie-Dye for your hair. But don’t freak. The Sun Bun is inspiring colorists everywhere.

The concept was created in London and here’s how it works:


Colorists segment pre-lightened strands into little knots on the head. Next, they apply color to each bun. For those who want a lot of color, ask your colorist to simply add more buns and tiny knots, then color each one a little differently.

As you can see, the Sun Bun creates an amazing, fun look for those who love being a edgy!

Sun Bun

Featured Stylist – Tia Stillwell

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Tia Stillwell had one amazing mentor! It wasn’t a high profile stylist or teacher. Not a businessman or accountant. Tia’s mentor goes way back into her childhood. It’s her grandmother. A woman who did hair till she was nearly 80 years old. Yes, 80!

“I guess you could say she was my inspiration,” said Tia. “I have lots of memories going to my grandmother’s house and playing in the salon.”

Her grandmother isn’t Tia’s only memory.

“My sweet granddaddy would pick up the little old ladies who couldn’t drive and he’d bring them to the house to have their hair set,” she recalls.

Those warm memories inspired Tia. She knew what she loved and made it happen. Tia graduated from South Eastern Beauty School in Charlotte and soon after joined Fresh Salon. That was 14 years ago. Today she says her coworkers are like family. So are her clients.

“I also have amazing, caring clients that are so much fun to be with,” she says.

Tia loves natural texture and working with curls. Her style icon is actress Michelle Williams. And a good day also happens to be a challenging day.

“I love the challenge of fixing a bad haircut. It’s such a great feeling when I’m able to make their style better.”

If you know Tia, you are likely drawn to her great smile. She says her family is what keeps that infectious grin on her face every day.

“My husband is supportive in everything I do!”

Tia has two stepchildren, Cody and Amber. And Amber just had a baby, making Tia a grandmother. She also has an 8-year-old son named Jackson. “Crazy, but I love it,” she says. And of that son: “He’s my best, little buddy,” she says.

Who knows? Maybe this Fresh Salon Superstar is inspiring the next generation of stylists.

Featured Stylist – Tia Stillwell