Fresh Stylists Speak Out on American Wave

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Walk into Fresh Salon, and you’re going to see something new, something exciting, and a product that our stylists are calling revolutionary! It’s ARROJO’S American Wave line. And because it’s developed by ARROJO, it’s setting a new gold standard. The line is specially formulated for the care and styling of textured hair. The ingredients are clean and green and the fragrances are fresh.

 

 

Here’s what our stylists are saying:

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“I like it because there is a product for pretty much every texture!  You can enhance a wave, smooth out a wave, add body, add moisture… the list goes on, said stylist Emily Hamilton.

 

Nikki Prendergast says: “The co-cleanse is awesome!! It helps remove excess oil from the scalp, but helps retain moisture through the ends.”

 

Jen Busch is a fan: “I am obsessed with the American Wave line!  I love it because it is ultra-hydrating. It makes so many textures feel amazing and soft without feeling greasy.  Whether your hair is curly or just in need of moisture, this line is perfect and smells incredible!

 

 

 

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Fresh Stylists Speak Out on American Wave

SET & STYLE

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Summer is almost here. And that means it’s time to figure out new ways to keep your hair looking its best even in the sun and humidity. Set & Style Spray by Nick ARROJO will setnstyle2_lgadd body, shine and hold to your style and bow dry. It’s weightless and insures a flexible, touchable, all-day hold. With this product, you can have maximum volume and still have soft, shiny hair.

The key ingredients are Vitamin E and Oat Proteins. Vitamin E will repair and preserve your color and Oat Proteins create extreme humidity resistance.

It’s simple to use.

  • Spray evenly on damp hair
  • Work through from roots to ends
  • Blow dry and use hot tools to get your best look

We’re thrilled to be the only South Charlotte salon that carries ARROJO products, and we know you’ll love this line as much as we do! Ask your stylist which products are right for you. It’s ARROJO…. And you’ll only find it at FRESH!

SET & STYLE

ARROJO ROGUE Co-Cleans

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rogue-miv-lgDo you want to protect your hair from over washing? Then Go Rogue! This is the newest product from ARROJO and promises to leave your hair squeaky-clean and soft. Part of the American Wave product line, ROGUE is dripping in lemon zest. Are you tired of feeling that you “have” to wash your hair every day? Well, now you don’t have to. Rogue will protect your hair from over cleansing.
Rogue is color safe and contains Chamomile, Acai Palm, Vitamin E and Kelp. We love it because it improves the hair’s texture and promotes waves and curls. It’s part of the newest line from ARROJO and Fresh is proud to be South Charlotte’s exclusive salon for these amazing products.

ARROJO ROGUE Co-Cleans

Curly Girl – Kaleena Peck

She’s a self-proclaimed “Curly Girl” who grew up styling her sister’s hair and wishing she could figure out how to take care of the untamable curls that baffled even her own parents.

“As a very young girl my parents kept my unruly curls tightly cropped, there was so much, they had no idea how to handle it,” she laughs.

Still, Kaleena was intrigued by hair, makeup and fashion. “I wanted to be able to understand how to take care of my own hair,” she says. That desire landed her in Cosmetology school, at Rowan Cabarrus Cosmetology. She worked as a hospital CT Technician’s Assistant to help pay the bills, and graduated in less than a year. Soon after, she found her home with FRESH owners Julia and Jason Vittorio.

There would be jobs in between her work with FRESH, even some time working at a restaurant in St Lucia where she gained an appreciation for customer service and learned what it takes to run a business behind the scenes.

Kaleena calls her father her inspiration and defines him as a go-getter, and supportive role model; the kind of guy who would drop anything to help a friend in need. It only makes sense that that kind of role model moved her to become the perfect manager of a busy, popular salon. Coupled with her own unique style and flair, she’s the heart of FRESH and a friend to all.

“My best day at the salon is when everyone is pumped and excited to be at work. And I love when we come together and develop a new concept for a cut and color combination for a photo shoot.”

To say that Kaleena is loved and appreciated would be an understatement. As client Nancy Biggs says “She will always make you smile.”

And we think Kaleena’s big news will make you smile as well. This amazing woman will soon be a mom! She and her husband Jeremy are expecting their first baby, a girl, on May 17th. And although you never know who a baby will favor, we have a feeling she’ll be a Curly Girl!

Have curly hair? Try Kaleena’s favorite ARROJO products:

  • Cream Whip
  • Curl Definer
  • Shine Spray
  • Curl Hydration Shampoo and Conditioner
Curly Girl – Kaleena Peck

Hydro Mist

Winter is coming to an end, but your hair may have the ill effects for months after you pack up that cashmere sweater and suede boots. It’s common to have dry, stressed hair during cold, winter months, and unfortunately we see too many clients who complain that those brittle stands make styling nearly impossible.

That’s why we love Hyro Mist, by ARROJO. This simple spray makes styling easy. The hydroplex and glycerin seal in moisture and leave your hair feeling clean and hydrated. What’s even better is the smooth, soft look your hair will have after treating it with this one-of-a-kind product.

Here’s how to use it:

  • Spray Hydro Mist on damp hair
  • Work it into your ends by using your hands
  • Use your additional styling products and tools
  • Enjoy your great look!

Watch this video by ARROJO for more information

Spring is coming, so be ready for it, with smooth, pliable hair!

Hydro Mist

Jason Vittorio is a Brand Builder

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And since opening FRESH, Jason has created the brand that clients throughout the Charlotte region have come to love!

With a degree in Graphic Design, Jason has always excelled in the visual arts, and the ability to develop interesting story lines through photography.

“I enjoy the creative process; coming up with the look, style and approach we’ll take on the shoot,” he says.

When you scroll through the FRESH website and look at pictures of our stylist work, you can bet that Jason was the visionary behind the shoot.

“Without a doubt, I definitely prefer the artistic side. I don’t shoot many family portraits or weddings, instead I focus on fashion, editorial and of course hair photography,” he said.

Jason finds inspiration from ARROJO, Fresh Salon’s exclusive product line.

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Jason & Julia Vittorio with Nick Arrojo

“ARROJO has given us exposure to the NYC fashion world and beyond,” he says. Because of this partnership, we have the tools and techniques to achieve breaking trends.”

 

 

He loves the FRESH environment: our bright, open salon, but maintains that the biggest selling point to the salon is our experienced and friendly staff.

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“Our stylists are always learning, attending classes and keeping up with the most current trends.”

Want to see more of Jason and our FRESH stylist at work? Click https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fafreshsalon%2Fvideos%2F447677812343%2F&show_text=0&width=560“>here for a behind the scenes look at one of our inspiring photo shoots.

Jason Vittorio is a Brand Builder

New Looks for the New Year!

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Want to make a statement right away in 2017? Then do it on New Years Eve! We have three great styles that will wow the revelers!

 

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Big and Bold

Make your hair your statement by going big! To get this look try these steps:

  • Wash your hair
  • Let it air dry
  • Use a small-barrel curling iron in sections
  • Make it messy!

 

Now that your hair is vavoom, throw on a simple dress and a big statement necklace. Let your lips shine with a high-gloss lipstick.

 

 

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Exciting and Edgy

Do you have short hair? Want to be oh-so-glam on New Years? Try this:

  • Dampen your hair and blow it dry
  • Pin one side back
  • Let your neck show

 

This edgy look is beautiful with a low cut, dramatic dress and killer earrings! Try smoky eyes and a dramatic lip color to pull it all together.

 

 

 

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Eclectic and Interesting

Make them wonder, “How’d she do that?” by turning your long hair into a bob for a night! This faux bob has a classic, yet eclectic twist that you can get without ever cutting your hair. Here’s how:

 

  • Blow dry your long hair and brush it straight
  • Curly? Then straighten it
  • Part it in the middle
  • Tie it in a low pony tail with the elastic slipped in an inch from the ends
  • Roll all your hair under
  • Pin it all loosely to around the nape of your neck

 

We think this look is the coolest! Put on your simple statement dress or top, but go big with chunky earrings and a bold necklace. Make your eyes do the talking with heavy eyeliner both under and on your lids.

 

 

Now you’re ready to ring in the New Year with style!

New Looks for the New Year!