Fresh Stylists Speak Out on American Wave


Walk into Fresh Salon, and you’re going to see something new, something exciting, and a product that our stylists are calling revolutionary! It’s ARROJO’S American Wave line. And because it’s developed by ARROJO, it’s setting a new gold standard. The line is specially formulated for the care and styling of textured hair. The ingredients are clean and green and the fragrances are fresh.



Here’s what our stylists are saying:



“I like it because there is a product for pretty much every texture!  You can enhance a wave, smooth out a wave, add body, add moisture… the list goes on, said stylist Emily Hamilton.


Nikki Prendergast says: “The co-cleanse is awesome!! It helps remove excess oil from the scalp, but helps retain moisture through the ends.”


Jen Busch is a fan: “I am obsessed with the American Wave line!  I love it because it is ultra-hydrating. It makes so many textures feel amazing and soft without feeling greasy.  Whether your hair is curly or just in need of moisture, this line is perfect and smells incredible!




Fresh Stylists Speak Out on American Wave


Summer is almost here. And that means it’s time to figure out new ways to keep your hair looking its best even in the sun and humidity. Set & Style Spray by Nick ARROJO will setnstyle2_lgadd body, shine and hold to your style and bow dry. It’s weightless and insures a flexible, touchable, all-day hold. With this product, you can have maximum volume and still have soft, shiny hair.

The key ingredients are Vitamin E and Oat Proteins. Vitamin E will repair and preserve your color and Oat Proteins create extreme humidity resistance.

It’s simple to use.

  • Spray evenly on damp hair
  • Work through from roots to ends
  • Blow dry and use hot tools to get your best look

We’re thrilled to be the only South Charlotte salon that carries ARROJO products, and we know you’ll love this line as much as we do! Ask your stylist which products are right for you. It’s ARROJO…. And you’ll only find it at FRESH!


Gift Buying Guide


You’ve read the shopping headlines: Black Friday. Small Business Saturday.   Cyber Monday. It’s all great fun, and the deals are amazing, but now it’s time to get creative and find that gift that your special someone will love and actually use!

How about the gift of beautiful hair? Who wouldn’t love that? We have a Fresh Buying Guide that offers something for everyone… and you can pick it up right at the salon!

twinturbo3800_lgLet’s start with a difference maker! The ARROJO Turbopower 3800 Hairdryer is easy to handle and still has all the power of a professional dryer.

Uncertain about what makes a great hairdryer? Here’s what you need to know: The exclusive ARROJO white Turbopower is ionic and ceramic. Ions make hair shinier, smoother, softer, easier to shape, style and control and that ceramic heater creates a reliable even heat. Want to make someone smile this holiday? Turbopower 3800 is the way to go!


Have a loved one who needs a boost? How about the ARROJO 1” Curling Wand? This new, easy-to-use curling wand will put natural-looking waves and curls into modern shapes and styles. We love the ARROJO 1” because it’s easy to use and features a wand rather than a clip-on iron. This is the perfect gift for that special someone who loves to create new, interesting looks.


Want to give the same gift to your entire family? Try Wet brush! With its IntelliFlex bristles, this brush will glide through hair, taking out tangles with ease. The super thin bristles massage the scalp and stimulate circulation. This is a must have for every stocking and Wet brush comes in dozens of colors and styles. Our stylists and clients love this brush, so get one for a friend and for yourself!

Here are a few more quick and easy ideas that will make anyone on your gift list happy this holiday:

  • Fresh Salon Gift Cards
  • Liter Size bottles of your special someone’s favorite shampoo and conditioner
  • ARROJO Dry Shampoo and Dry Conditioner
  • Solano Universal Diffuser: Fits most dryers and gives flat hair fullness and volume 


Happy Shopping! Happy Styling! Happy Holidays! From your friends at FRESH

Gift Buying Guide

Fresh Salon’s Top Five List



Get ready for the Fresh Salon Top Five! Every season we will tell you the five items we think everyone should have in their beauty arsenal! This time, it’s all ARROJO, with everything from how to save your color to defrizzing your locks. Check it out!






Volume Foam: This is a great lightweight and volumizing product that will lift, thicken and support all hair types. A great staple, Volume Foam is especially good for long hair.







Protective Thickening Lotion: Want your hair to look thicker? This lotion actually thickens the hair shaft. It also protects from blow-drying and heat-tool styling. Guard your hair against breakage with this ARROJO must have!











Color Save Shampoo: ARROJO Color Save shampoo will help you get the most out of your color treatment. It will lock in vibrancy, preserve shine and make color last longer.








ReFINISH Dry Shampoo: ReFINISH will clean hair without water by absorbing excess oils. Sound too good to be true? Try it and see for yourself. In addition, ReFINISH also creates texture and volume and protects hair from damage caused by daily cleaning.









Defrizz Serum: Tired of frizz causing a bad hair day? Try Defrizz Serum. It will eliminate frizz, control those bothersome fly-aways and ease excess volume. Get your hair under control with Defrizz Serum!



Fresh Salon’s Top Five List

Hair Tattoos

Hair tat 3hair tat 2image-1

Think of it as beading… for your hair! No, we’re not talking butterfly clips or bejeweled headbands.

The trend this summer is hair beads. These small hair gems are popular in the U.K. and Moscow, and have made a splash with Hollywood A-Listers too.

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The beads are a great way to mimic the designs you’ve admired on the red carpet, without committing to anything permanent. Tempted? You can add bling to your hair with imagestrings of metallic stars, hearts or filigree leaves. In fact, the look is best when the beads are small and understated, complimenting a braid or bun.

Hair beads are also perfect for tying the knot. Veteran hair designers add pearls for a dramatic look that can replace accessories on your big day and create the unexpected.

Want your beading to be a bit more Bohemian? Try a set of wooden dreadlock beads. Casual and hip, wooden beads are fun and flirty and sure to turn heads.

Whatever bead you choose, this trend is functional and fun!


Hair Tattoos

Grecian Hair Accessories

Go Greek


It’s a fact. Trends come and go, and we often borrow from the past to update new styles. These gorgeous Grecian hair accessories are proof that this is one trend that we’ll see time and time again.


From elegant clips to glittering gold headbands, Greek inspired hair accessories are everywhere this season.  We especially love gold leaf headbands with ringlets of hair falling around the face.   Put these gorgeous accessories with a pleated gown or jewel-toned dress for an all out glam look. And go strong with make up that makes a statement too. The style is both stunning and elegant, and will always make an impression!

Grecian Hair Accessories

Vintage Beauty Products

These are the beauty products your grandmother loved. They inspired a generation of fabulous new products that have become mainstay for all of us!

Take a look. Remember when?


Hood Dryers:


This is a picture from 1935. The Hood Dryer was the rage at a London fashion show. And while heat and metal may seem like a dangerous combination, this is the model that inspired the dryer that is like a second hand to us today.




Today, this is the newest craze. It’s a high tech hood dryer that rotates heat evenly. It’s not as loud as the old models and as you can see, it uses less space.





Metal Rollers:


Ouch. They’re hot, heavy and uncomfortable. But back in the 50’s they were mainstay. Metal curlers were hard on your hair and scalp. They were replaced by velcro curlers and sponge curlers and now by hot rollers.




Yes, we said hot rollers are back. Be sure to try the newest version of this 80’s classic! You’ll love the look and the new technology. No more burnt scalp! Be sure your hair is dry before you curl, and you’ll end up with those loose and lovely curls you see in magazines!



Straightening Comb


Some say it’s a straightening comb, others call it the hot comb. It came from France and was patented by Annie Malone and Madame CJ Walker in the U.S. Who would have ever guessed how important this styling tool would become?




Today, this is what it looks like. The flat iron! We all love it! Check out the ARROJO flat iron that heats fast and is less damaging to your hair than many other models. It’s a hit and a Hair Must Have!


Vintage Beauty Products