March Madness



It’s March, and that means it’s time to get Mad! You don’t have to be a basketball fan to know this is when College Hoops become the talk everywhere you go: From Home to Work to even your Favorite Salon, FRESH!

We checked in with our FRESH stylists and colorists to hear who they’ll be cheering for and what they’ll be serving up during this iconic period in the Carolinas.



Colorist Taylor is a Duke Fan! To cheer on her Blue Devils she’ll serve Pigs in a Blanket.

“Yummy in the tummy,” she says! Will Grayson Allen and team pull it off and go out with another National Championship? Book End Championships for this Senior who was part of a winning team as a Freshman? Coach K is counting on it! And so are those Cameron Crazies!


5850ce8d8452d.imageCarolina Fan and Colorist Tana will go with Buffalo Chicken Dip. Her Tarheels gave fans a thrill splitting the series against Duke. Just off a National Championship in 2017, can Joel Berry and Luke Maye bring the Heels another Championship Banner? Plenty of Carolina fans are sure they’ll make it to the Big Dance and get it done!



Stylist Emily will cheer on NC State with Nachos and a “snooty” expensive Craft Beer! Her hope is that the Wolfpack makes it to the Sweet 16, and with the year they’ve had so far, that’s a real possibility! Afterall, with Coach Kevin Keatts they’ve beat Carolina, Duke, Louisville… and the list goes on. This is team is fun to watch and it’s only the beginning. Go Pack!


March Madness

Creating Beach Hair


Do you want beach wavy hair, but are unable to hit the surf and sand? It’s a look we all love, especially with summer in front of us. Here’s an easy step- by- step approach, using a few ARROJO products.

  • First, start with damp hair, either by washing or simply misting lightly
    • If you wash your hair, be sure to also dry, leaving it damp only
  • Next, put ARROJO’s Curl Enhancer throughout your hair, making sure to spread it from the roots to the tips.
  • Part you hair and braid it on each side
  • Let it sit at the minimum for four hours, but overnight is even better
  • When you’re ready for the reveal, loosen your braids carefully and toss your head
  • If your hair is still damp, blow it dry lightly to remove any moisture
  • Finally, use ARROJO Wave Mist or ARROJO holding spray to give your beach hair a great hold
  • This should last at least a few hours, but if you’re hair holds curls well, it could last up to two days
Creating Beach Hair


Summer is almost here. And that means it’s time to figure out new ways to keep your hair looking its best even in the sun and humidity. Set & Style Spray by Nick ARROJO will setnstyle2_lgadd body, shine and hold to your style and bow dry. It’s weightless and insures a flexible, touchable, all-day hold. With this product, you can have maximum volume and still have soft, shiny hair.

The key ingredients are Vitamin E and Oat Proteins. Vitamin E will repair and preserve your color and Oat Proteins create extreme humidity resistance.

It’s simple to use.

  • Spray evenly on damp hair
  • Work through from roots to ends
  • Blow dry and use hot tools to get your best look

We’re thrilled to be the only South Charlotte salon that carries ARROJO products, and we know you’ll love this line as much as we do! Ask your stylist which products are right for you. It’s ARROJO…. And you’ll only find it at FRESH!




rogue-miv-lgDo you want to protect your hair from over washing? Then Go Rogue! This is the newest product from ARROJO and promises to leave your hair squeaky-clean and soft. Part of the American Wave product line, ROGUE is dripping in lemon zest. Are you tired of feeling that you “have” to wash your hair every day? Well, now you don’t have to. Rogue will protect your hair from over cleansing.
Rogue is color safe and contains Chamomile, Acai Palm, Vitamin E and Kelp. We love it because it improves the hair’s texture and promotes waves and curls. It’s part of the newest line from ARROJO and Fresh is proud to be South Charlotte’s exclusive salon for these amazing products.


Jason Vittorio is a Brand Builder

Fresh Salon logo



And since opening FRESH, Jason has created the brand that clients throughout the Charlotte region have come to love!

With a degree in Graphic Design, Jason has always excelled in the visual arts, and the ability to develop interesting story lines through photography.

“I enjoy the creative process; coming up with the look, style and approach we’ll take on the shoot,” he says.

When you scroll through the FRESH website and look at pictures of our stylist work, you can bet that Jason was the visionary behind the shoot.

“Without a doubt, I definitely prefer the artistic side. I don’t shoot many family portraits or weddings, instead I focus on fashion, editorial and of course hair photography,” he said.

Jason finds inspiration from ARROJO, Fresh Salon’s exclusive product line.

Jason & Julia Vittorio with Nick Arrojo

“ARROJO has given us exposure to the NYC fashion world and beyond,” he says. Because of this partnership, we have the tools and techniques to achieve breaking trends.”



He loves the FRESH environment: our bright, open salon, but maintains that the biggest selling point to the salon is our experienced and friendly staff.



“Our stylists are always learning, attending classes and keeping up with the most current trends.”

Want to see more of Jason and our FRESH stylist at work? Click“>here for a behind the scenes look at one of our inspiring photo shoots.

Jason Vittorio is a Brand Builder

Fresh Salon Photo Shoots



They are what every fashionista dreams of… Photo Shoots! When models and photographers work together, something special happens. With the right mix of people, creativity is contagious.   And here at FRESH, we’ve been doing our own shoots since we opened. Here’s a collection of our favorite pictures over the years. We’re proud to tell you, our marketing guru Jason Vittorio shoots most of our images, and every once in a while, stylist Jose jumps in to assist. We hope you enjoy looking back as much as we enjoyed putting our models in front of the camera!


Fresh Salon Photo Shoots

New Looks for the New Year!


Want to make a statement right away in 2017? Then do it on New Years Eve! We have three great styles that will wow the revelers!




Big and Bold

Make your hair your statement by going big! To get this look try these steps:

  • Wash your hair
  • Let it air dry
  • Use a small-barrel curling iron in sections
  • Make it messy!


Now that your hair is vavoom, throw on a simple dress and a big statement necklace. Let your lips shine with a high-gloss lipstick.





Exciting and Edgy

Do you have short hair? Want to be oh-so-glam on New Years? Try this:

  • Dampen your hair and blow it dry
  • Pin one side back
  • Let your neck show


This edgy look is beautiful with a low cut, dramatic dress and killer earrings! Try smoky eyes and a dramatic lip color to pull it all together.






Eclectic and Interesting

Make them wonder, “How’d she do that?” by turning your long hair into a bob for a night! This faux bob has a classic, yet eclectic twist that you can get without ever cutting your hair. Here’s how:


  • Blow dry your long hair and brush it straight
  • Curly? Then straighten it
  • Part it in the middle
  • Tie it in a low pony tail with the elastic slipped in an inch from the ends
  • Roll all your hair under
  • Pin it all loosely to around the nape of your neck


We think this look is the coolest! Put on your simple statement dress or top, but go big with chunky earrings and a bold necklace. Make your eyes do the talking with heavy eyeliner both under and on your lids.



Now you’re ready to ring in the New Year with style!

New Looks for the New Year!