Creating Beach Hair

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Do you want beach wavy hair, but are unable to hit the surf and sand? It’s a look we all love, especially with summer in front of us. Here’s an easy step- by- step approach, using a few ARROJO products.

  • First, start with damp hair, either by washing or simply misting lightly
    • If you wash your hair, be sure to also dry, leaving it damp only
  • Next, put ARROJO’s Curl Enhancer throughout your hair, making sure to spread it from the roots to the tips.
  • Part you hair and braid it on each side
  • Let it sit at the minimum for four hours, but overnight is even better
  • When you’re ready for the reveal, loosen your braids carefully and toss your head
  • If your hair is still damp, blow it dry lightly to remove any moisture
  • Finally, use ARROJO Wave Mist or ARROJO holding spray to give your beach hair a great hold
  • This should last at least a few hours, but if you’re hair holds curls well, it could last up to two days
Creating Beach Hair

SET & STYLE

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Summer is almost here. And that means it’s time to figure out new ways to keep your hair looking its best even in the sun and humidity. Set & Style Spray by Nick ARROJO will setnstyle2_lgadd body, shine and hold to your style and bow dry. It’s weightless and insures a flexible, touchable, all-day hold. With this product, you can have maximum volume and still have soft, shiny hair.

The key ingredients are Vitamin E and Oat Proteins. Vitamin E will repair and preserve your color and Oat Proteins create extreme humidity resistance.

It’s simple to use.

  • Spray evenly on damp hair
  • Work through from roots to ends
  • Blow dry and use hot tools to get your best look

We’re thrilled to be the only South Charlotte salon that carries ARROJO products, and we know you’ll love this line as much as we do! Ask your stylist which products are right for you. It’s ARROJO…. And you’ll only find it at FRESH!

SET & STYLE

ARROJO ROGUE Co-Cleans

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rogue-miv-lgDo you want to protect your hair from over washing? Then Go Rogue! This is the newest product from ARROJO and promises to leave your hair squeaky-clean and soft. Part of the American Wave product line, ROGUE is dripping in lemon zest. Are you tired of feeling that you “have” to wash your hair every day? Well, now you don’t have to. Rogue will protect your hair from over cleansing.
Rogue is color safe and contains Chamomile, Acai Palm, Vitamin E and Kelp. We love it because it improves the hair’s texture and promotes waves and curls. It’s part of the newest line from ARROJO and Fresh is proud to be South Charlotte’s exclusive salon for these amazing products.

ARROJO ROGUE Co-Cleans

Jason Vittorio is a Brand Builder

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And since opening FRESH, Jason has created the brand that clients throughout the Charlotte region have come to love!

With a degree in Graphic Design, Jason has always excelled in the visual arts, and the ability to develop interesting story lines through photography.

“I enjoy the creative process; coming up with the look, style and approach we’ll take on the shoot,” he says.

When you scroll through the FRESH website and look at pictures of our stylist work, you can bet that Jason was the visionary behind the shoot.

“Without a doubt, I definitely prefer the artistic side. I don’t shoot many family portraits or weddings, instead I focus on fashion, editorial and of course hair photography,” he said.

Jason finds inspiration from ARROJO, Fresh Salon’s exclusive product line.

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Jason & Julia Vittorio with Nick Arrojo

“ARROJO has given us exposure to the NYC fashion world and beyond,” he says. Because of this partnership, we have the tools and techniques to achieve breaking trends.”

 

 

He loves the FRESH environment: our bright, open salon, but maintains that the biggest selling point to the salon is our experienced and friendly staff.

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“Our stylists are always learning, attending classes and keeping up with the most current trends.”

Want to see more of Jason and our FRESH stylist at work? Click https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fafreshsalon%2Fvideos%2F447677812343%2F&show_text=0&width=560“>here for a behind the scenes look at one of our inspiring photo shoots.

Jason Vittorio is a Brand Builder

Fresh Salon Photo Shoots

 

 

They are what every fashionista dreams of… Photo Shoots! When models and photographers work together, something special happens. With the right mix of people, creativity is contagious.   And here at FRESH, we’ve been doing our own shoots since we opened. Here’s a collection of our favorite pictures over the years. We’re proud to tell you, our marketing guru Jason Vittorio shoots most of our images, and every once in a while, stylist Jose jumps in to assist. We hope you enjoy looking back as much as we enjoyed putting our models in front of the camera!

 

Fresh Salon Photo Shoots

New Looks for the New Year!

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Want to make a statement right away in 2017? Then do it on New Years Eve! We have three great styles that will wow the revelers!

 

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Big and Bold

Make your hair your statement by going big! To get this look try these steps:

  • Wash your hair
  • Let it air dry
  • Use a small-barrel curling iron in sections
  • Make it messy!

 

Now that your hair is vavoom, throw on a simple dress and a big statement necklace. Let your lips shine with a high-gloss lipstick.

 

 

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Exciting and Edgy

Do you have short hair? Want to be oh-so-glam on New Years? Try this:

  • Dampen your hair and blow it dry
  • Pin one side back
  • Let your neck show

 

This edgy look is beautiful with a low cut, dramatic dress and killer earrings! Try smoky eyes and a dramatic lip color to pull it all together.

 

 

 

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Eclectic and Interesting

Make them wonder, “How’d she do that?” by turning your long hair into a bob for a night! This faux bob has a classic, yet eclectic twist that you can get without ever cutting your hair. Here’s how:

 

  • Blow dry your long hair and brush it straight
  • Curly? Then straighten it
  • Part it in the middle
  • Tie it in a low pony tail with the elastic slipped in an inch from the ends
  • Roll all your hair under
  • Pin it all loosely to around the nape of your neck

 

We think this look is the coolest! Put on your simple statement dress or top, but go big with chunky earrings and a bold necklace. Make your eyes do the talking with heavy eyeliner both under and on your lids.

 

 

Now you’re ready to ring in the New Year with style!

New Looks for the New Year!

Fresh is Family

Traditions. They are the things that make the holidays special. The moments we treasure. The times we’ll remember. This week, we wanted to share our favorite Fresh traditions with you.

Fresh and Crazy: Take a look at the holiday sweaters, hats and jewelry that we love to show off each holiday season. It’s our way of having fun and proof that we don’t take ourselves too seriously!

Freshly Baked: We’re a creative bunch, and that’s why sharing our holiday cookies and sweets is such fun. Each yummy treat is unique… and we love sharing our favorites with you, our clients. And, yes, we nibble here and there too.

Fresh for Lunch: The holidays are busy at Fresh. But thanks to Jason and Julia, we always make time for our annual holiday lunch. It’s our chance to chill. We love getting together as a group and recharging for the season.

Fresh Fun: Perhaps our best holiday tradition is the one we spend with each other, and the people we all love. It’s our Fresh Holiday Party. We bring our families, significant others, and dear friends and we “Just Dance!” There’s plenty of food and fun and year after year, we remember how lucky we are to have a job that we love, with people we care about and respect.

 

It’s the holiday season…. At Fresh!

Fresh is Family