Fresh Stylists Speak Out on American Wave

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Walk into Fresh Salon, and you’re going to see something new, something exciting, and a product that our stylists are calling revolutionary! It’s ARROJO’S American Wave line. And because it’s developed by ARROJO, it’s setting a new gold standard. The line is specially formulated for the care and styling of textured hair. The ingredients are clean and green and the fragrances are fresh.

 

 

Here’s what our stylists are saying:

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“I like it because there is a product for pretty much every texture!  You can enhance a wave, smooth out a wave, add body, add moisture… the list goes on, said stylist Emily Hamilton.

 

Nikki Prendergast says: “The co-cleanse is awesome!! It helps remove excess oil from the scalp, but helps retain moisture through the ends.”

 

Jen Busch is a fan: “I am obsessed with the American Wave line!  I love it because it is ultra-hydrating. It makes so many textures feel amazing and soft without feeling greasy.  Whether your hair is curly or just in need of moisture, this line is perfect and smells incredible!

 

 

 

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Fresh Stylists Speak Out on American Wave

Jason Vittorio is a Brand Builder

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And since opening FRESH, Jason has created the brand that clients throughout the Charlotte region have come to love!

With a degree in Graphic Design, Jason has always excelled in the visual arts, and the ability to develop interesting story lines through photography.

“I enjoy the creative process; coming up with the look, style and approach we’ll take on the shoot,” he says.

When you scroll through the FRESH website and look at pictures of our stylist work, you can bet that Jason was the visionary behind the shoot.

“Without a doubt, I definitely prefer the artistic side. I don’t shoot many family portraits or weddings, instead I focus on fashion, editorial and of course hair photography,” he said.

Jason finds inspiration from ARROJO, Fresh Salon’s exclusive product line.

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Jason & Julia Vittorio with Nick Arrojo

“ARROJO has given us exposure to the NYC fashion world and beyond,” he says. Because of this partnership, we have the tools and techniques to achieve breaking trends.”

 

 

He loves the FRESH environment: our bright, open salon, but maintains that the biggest selling point to the salon is our experienced and friendly staff.

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“Our stylists are always learning, attending classes and keeping up with the most current trends.”

Want to see more of Jason and our FRESH stylist at work? Click https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fafreshsalon%2Fvideos%2F447677812343%2F&show_text=0&width=560“>here for a behind the scenes look at one of our inspiring photo shoots.

Jason Vittorio is a Brand Builder