The Shag

 

It’s back! The Shag: the haircut you have to try at least once in your life! By all accounts, the Shag is young, modern and hip. It’s easy to maintain and with little effort you can style to perfection, which is why we love it here at Fresh!

These are our favorites for long and short hair!

 

Long Shag:

Determined to keep your long locks and still have an edge? The trendy long shag is stylish and fun. By removing a little bulk and volume, you can obtain a great look that is sure to turn heads. We think feathering the top and sides and going for a messy, tousled look is super cool!

 

 

Short Shag:

2017 is the year of the shag. And you don’t need long hair to be a part of the trend.   Short shags require texture, and more and more clients want to give this trend a try as summer approaches. One key is making sure your hair is shiny and clean. Try ARROJO’s Shine Luxe Oil that fights frizz and adds control and luster. This product will make your shag sparkle!

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The Shag

Flat Iron Faux Paus

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Want perfectly straight hair this summer? The look is clean and sexy. Simple but sophisticated. Here are a few tips that will give you the look you love without damaging your hair.

First, use heat spray protection. This one simple step will help ensure that your hair isn’t damaged through blow drying and heat-tool styling. Think of it as a shield between your locks and this heat.

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For best results we recommend ARROJO’s Protective Thickening Lotion. This Arrojo product will thicken your hair shaft, while protecting it from heating tools like your blow dryer and heating tool. Plus, it guards against breakage and adds shine!

 

 

 

How hot is too hot? Actually, you want your heat-styling tool to be hot because you want to go through through your hair at one pass. For thick hair, this might mean high heat, and for thin hair, it might mean medium heat. The key: Don’t keep going over hair time and time again.

Don’t want a limp look at your roots? Then pull your hair up when styling and heating, instead of pulling the heating tool down. By pulling up, you’ll give your hair lift at the roots.

 

Flat Iron Faux Paus

Fresh Stylists Speak Out on American Wave

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Walk into Fresh Salon, and you’re going to see something new, something exciting, and a product that our stylists are calling revolutionary! It’s ARROJO’S American Wave line. And because it’s developed by ARROJO, it’s setting a new gold standard. The line is specially formulated for the care and styling of textured hair. The ingredients are clean and green and the fragrances are fresh.

 

 

Here’s what our stylists are saying:

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“I like it because there is a product for pretty much every texture!  You can enhance a wave, smooth out a wave, add body, add moisture… the list goes on, said stylist Emily Hamilton.

 

Nikki Prendergast says: “The co-cleanse is awesome!! It helps remove excess oil from the scalp, but helps retain moisture through the ends.”

 

Jen Busch is a fan: “I am obsessed with the American Wave line!  I love it because it is ultra-hydrating. It makes so many textures feel amazing and soft without feeling greasy.  Whether your hair is curly or just in need of moisture, this line is perfect and smells incredible!

 

 

 

Fresh Stylists Speak Out on American Wave

Hydro Mist

Winter is coming to an end, but your hair may have the ill effects for months after you pack up that cashmere sweater and suede boots. It’s common to have dry, stressed hair during cold, winter months, and unfortunately we see too many clients who complain that those brittle stands make styling nearly impossible.

That’s why we love Hyro Mist, by ARROJO. This simple spray makes styling easy. The hydroplex and glycerin seal in moisture and leave your hair feeling clean and hydrated. What’s even better is the smooth, soft look your hair will have after treating it with this one-of-a-kind product.

Here’s how to use it:

  • Spray Hydro Mist on damp hair
  • Work it into your ends by using your hands
  • Use your additional styling products and tools
  • Enjoy your great look!

Watch this video by ARROJO for more information

Spring is coming, so be ready for it, with smooth, pliable hair!

Hydro Mist

Nick Arrojo

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Nick Arrojo has a reputation for being a disrupter! A trend setter who sees changes coming and is always in front of them.   The creator and owner of ARROJO Salon and products, believes more individualized style is evolving and with it, so is more self-expression in hair color and styles.

 

His prediction for 2017 includes an emphasis on texture, curl and movement. He says even “unkempt frizz” will be accepted and celebrated. Why will all of this prevail? Partly because of advances in products, like ARROJO’s new American Wave. The Manchester, New England native calls it the “perm” for the new generation; a reinvention of the perm our mothers once knew and loved.

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“We are saying goodbye to the smooth, sleek looks that have prevailed for decades. We are moving in a more natural direction not fighting to go against the grain with hair,” he recently told one fashion writer.

Arrojo says that more natural direction will also be the direction we see in hair color. Gone will be brash, harsh tones. Instead, color, he predicts, will become diverse; done with multiple layers, shades and dimensions. Again, becoming a way to express individuality.

At FRESH, we’re proud to partner with Nick Arrojo, and love the line of products that bear his name. Ask your stylist which one is right for you, and see why New Yorkers and celebrities alike love Nick Arrojo.

 

Nick Arrojo

2017 Trends

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What’s hot in 2017? In a word, it’s messy. Gone are the days when hair has to be perfect to be trendy. The styles turning heads today are fun, sexy and even frizzy. Yes, we said frizzy.Check this out: Olivia Munn could be in a J. Crew catalogue. Her messed up style, with a little frizz and fly-aways is oh so chic. To get the look, style it, then take the palm of your hand to loosen it. Olivia wears it well with a plunging neckline and sophisticated make up.

 

 

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Want to look like you just rolled out of bed? You’ll need to spray a liberal amount of ARROJO’s Wave Mist into your hair before blow drying. Finish off your style with lots of Refinish dry shampoo. In this picture, Kim Kardashian also used a flat iron to bend her hair. She pulls it off well with dark, dramatic eyes and nude lips.

 

 

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Simple Sophistication. There’s nothing more beautiful than shiny, glossy hair. You can get this look by coating your hair with a generous amount of ARROJO’s Defrizz serum. Brush through evenly from root to end. The secret? Don’t rinse it out. Leave it in your hair and pull back to style.

2017 Trends

ARROJO Travel Products

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This holiday, many of you will pack the car, catch a flight , head down the road. It’s time to travel. We are making it easy with these perfectly sized travel products that will keep your hair looking its best throughout the busy months ahead.

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Shine Luxe Shampoo (1.7 oz) creates shine and restores softness. With a light scent of black orchid, this shampoo is so concentrated, you can mix a little water to get even more out of every travel size bottle.

 

 

 

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Shine Luxe Conditioner (1.7 oz) is super thick and goes a long, long way. Don’t let a long flight zap your hair’s natural beauty. Shine Luxe will quench dryness and add vitality to your hair.

 

 

 

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Frizz Control will combat any type of weather you might encounter while you’re traveling. Keep it in your purse to smooth away those flyways and look great every minute of your journey.

 

 

 

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Curl Definer is the perfect way to refresh curls. Put a little in your palm, and scrunch. It’s that easy, and now with a travel size bottle, (1.7 oz) you don’t have to sacrifice the look you love while you’re on the road.

 

 

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Refinish Dry Shampoo is a must have for every one who travels. You can keep that blowout longer and skip a shampoo or two with Refinish.

ARROJO Travel Products