Fresh Stylists Speak Out on American Wave

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Walk into Fresh Salon, and you’re going to see something new, something exciting, and a product that our stylists are calling revolutionary! It’s ARROJO’S American Wave line. And because it’s developed by ARROJO, it’s setting a new gold standard. The line is specially formulated for the care and styling of textured hair. The ingredients are clean and green and the fragrances are fresh.

 

 

Here’s what our stylists are saying:

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“I like it because there is a product for pretty much every texture!  You can enhance a wave, smooth out a wave, add body, add moisture… the list goes on, said stylist Emily Hamilton.

 

Nikki Prendergast says: “The co-cleanse is awesome!! It helps remove excess oil from the scalp, but helps retain moisture through the ends.”

 

Jen Busch is a fan: “I am obsessed with the American Wave line!  I love it because it is ultra-hydrating. It makes so many textures feel amazing and soft without feeling greasy.  Whether your hair is curly or just in need of moisture, this line is perfect and smells incredible!

 

 

 

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Fresh Stylists Speak Out on American Wave

Nick Arrojo

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Nick Arrojo has a reputation for being a disrupter! A trend setter who sees changes coming and is always in front of them.   The creator and owner of ARROJO Salon and products, believes more individualized style is evolving and with it, so is more self-expression in hair color and styles.

 

His prediction for 2017 includes an emphasis on texture, curl and movement. He says even “unkempt frizz” will be accepted and celebrated. Why will all of this prevail? Partly because of advances in products, like ARROJO’s new American Wave. The Manchester, New England native calls it the “perm” for the new generation; a reinvention of the perm our mothers once knew and loved.

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“We are saying goodbye to the smooth, sleek looks that have prevailed for decades. We are moving in a more natural direction not fighting to go against the grain with hair,” he recently told one fashion writer.

Arrojo says that more natural direction will also be the direction we see in hair color. Gone will be brash, harsh tones. Instead, color, he predicts, will become diverse; done with multiple layers, shades and dimensions. Again, becoming a way to express individuality.

At FRESH, we’re proud to partner with Nick Arrojo, and love the line of products that bear his name. Ask your stylist which one is right for you, and see why New Yorkers and celebrities alike love Nick Arrojo.

 

Nick Arrojo

Not So Perfect!

Not So Perfect!

That’s the look as we head into the carefree days of summer.  And FRESH Salon is the ONLY CHARLOTTE SALON to offer the most exciting way to achieve summer’s hottest trend:  THE AMERICAN WAVE

Developed by stylist Nick Arrojo, the American Wave uses soft tools that reduce the stress on hair, and a system that ensures the textures are always contemporary, fashionable and wearable.  This is NOT YOUR MOM’S PERM!

“American Wave is a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement for those that want to make the graceful elegance and individuality of texture a part of  their hairstyle and identity,” said Arrojo.

Here’s the great part.  Clients with all hair types can get the American Wave.  It lasts up to 3 months.

Remember, Nick Arrojo helps train the stylists at FRESH, through on site classes, and during regular visits to his NYC based salon.  We also are the only salon in Charlotte to carry his products, which we think are the best!

Want to learn more about the American Wave and how it could work for you?  Book an appointment for a consultation.   We want to talk to you about how the AMERICAN WAVE can take your hair beyond straight this summer!

Not So Perfect!