Nick Arrojo has a reputation for being a disrupter! A trend setter who sees changes coming and is always in front of them. The creator and owner of ARROJO Salon and products, believes more individualized style is evolving and with it, so is more self-expression in hair color and styles.
His prediction for 2017 includes an emphasis on texture, curl and movement. He says even “unkempt frizz” will be accepted and celebrated. Why will all of this prevail? Partly because of advances in products, like ARROJO’s new American Wave. The Manchester, New England native calls it the “perm” for the new generation; a reinvention of the perm our mothers once knew and loved.
“We are saying goodbye to the smooth, sleek looks that have prevailed for decades. We are moving in a more natural direction not fighting to go against the grain with hair,” he recently told one fashion writer.
Arrojo says that more natural direction will also be the direction we see in hair color. Gone will be brash, harsh tones. Instead, color, he predicts, will become diverse; done with multiple layers, shades and dimensions. Again, becoming a way to express individuality.
At FRESH, we’re proud to partner with Nick Arrojo, and love the line of products that bear his name. Ask your stylist which one is right for you, and see why New Yorkers and celebrities alike love Nick Arrojo.