Fresh stylist Veronica Cook has been with us since the beginning! She started at the salon when we opened back in 2009.
But this creative artist actually began her career long before that, and she’s first to admit that one of her original clients wasn’t exactly happy! It was her brother, and Veronica repeatedly tried to shave his initials into his head… without success!
“I don’t know why but my mother was not happy,” she laughs.
Luckily, Veronica also tried a more traditional approach to becoming a stylist. She loves fashion and took art classes throughout her education. After realizing she was not meant to sit in a cubicle, Veronica attended and graduated from Paul Mitchell Beauty School and began a rewarding career.
Veronica understands her clients, recognizing that we all look forward to our hair appointments! She loves being part of the process and is excited when a client feels “beautiful” because of her work. But her passion for her job runs deeper. Veronica also enjoys the close relationships she has formed over the years with her clients and her friends at Fresh.
“I love the family I have at Fresh,” she says.
Her favorite product: ARROJO Refinish Dry Shampoo.
“I use it everyday,” she says. “I love it and I can’t live without it!”
She also says Wave Mist is a must for beautifully tousled texture. Veronica uses both products several ways: wet, dry and to refresh her hair.
When she’s not making her clients look and feel great, Veronica is a busy mom and wife. With her husband Christian and son Memphis, she enjoys the White Water Center, running, biking and camping.